India Ayurvedic Products Market to Grow with a CAGR of 18.4% through 2028

According to the TechSci Research report, India Ayurvedic Products Market – Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2019-2029F”, the India Ayurvedic Products market stood at USD7.65 billion in 2023 and is anticipated to grow with a CAGR of 18.4% in the forecast period, 2025-2029. The India Ayurvedic Products market is a dynamic and rapidly growing sector that has its roots deeply embedded in the country’s rich heritage of traditional medicine, Ayurveda. With a history spanning thousands of years, Ayurveda is more than just a system of medicine; it’s a way of life that focuses on holistic well-being and balance.

Ayurveda, often referred to as the “Science of Life,” has been practiced in India for over 5,000 years. Its origins are attributed to ancient texts like the Charaka Samhita and Sushruta Samhita, which laid down the principles and practices of this holistic system of medicine. Ayurveda encompasses not only medicinal formulations but also dietary guidelines, lifestyle recommendations, and practices aimed at achieving harmony and balance in one’s life.

Historically, Ayurvedic remedies were prepared using locally available herbs, plants, and minerals, and they were passed down through generations. This traditional knowledge formed the foundation for the modern Ayurvedic Products market in India.

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In the late 20th century, there was a resurgence of interest in traditional and holistic healthcare systems, including Ayurveda. This was driven by a desire for natural remedies and a growing awareness of the limitations and side effects of modern pharmaceuticals.

The Indian government recognized the potential of Ayurveda in providing affordable and effective healthcare solutions. It initiated various policies and programs to promote and regulate the Ayurvedic Products market.

Ayurveda gained recognition on the global stage, leading to an increased demand for Ayurvedic products from international consumers who were seeking natural and holistic alternatives. Additionally, Ayurvedic companies embraced modern manufacturing practices and quality standards while preserving the traditional essence of Ayurvedic formulations. This modernization made Ayurvedic products more accessible and acceptable to a wider audience.

Consumers are increasingly seeking natural and herbal products, driven by concerns about chemicals and synthetic ingredients in conventional products. Ayurveda’s holistic approach to wellness, encompassing physical, mental, and spiritual well-being, aligns with the trend of holistic health and wellness. There is a renewed interest in traditional remedies and practices, with consumers turning to Ayurveda for solutions to common health issues. Brands are offering personalized Ayurvedic solutions, tailoring products to individual needs and doshas (body types).

Ayurvedic skincare is gaining popularity for its natural and gentle approach to skincare, appealing to consumers looking for effective yet mild products. Ayurvedic products that aid in stress management and relaxation are in demand, given the stressful lifestyles of many consumers.

19 best Ayurvedic products that are perfect for modern millennials

The India Ayurvedic Products market is segmented based on category, sales channel, and region.

Based on the category, the market is segmented into personal care & beauty and healthcare. Among these, personal care & beauty have a significant share in the India ayurvedic products market during the forecast period. Ayurvedic skincare and haircare products, such as face creams, cleansers, shampoos, and hair oils, are formulated with herbal ingredients known for their beneficial effects. Consumers are drawn to these products because they offer a gentle and natural way to maintain healthy skin and hair.

Based on region, the market is segmented into North, South, East, and West. Among these, the North region has a significant share of the India ayurvedic products market during the forecast period. The North region has deep-rooted cultural ties to Ayurveda. Ayurveda, as an ancient system of medicine, has flourished in this region for centuries. Historical texts and traditions related to Ayurveda have been preserved and practiced, fostering a strong cultural connection.

Major companies operating in the India ayurvedic products market are:

  • Dabur India Ltd.
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • Vicco Laboratories
  • Charak Pharma Pvt. Ltd.
  • Hamdard Laboratories
  • Forest Essentials
  • Emami Ltd.
  • Kerala Ayurveda Ltd.
  • Amrutanjan Healthcare Limited

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“The India Ayurvedic Products market is a thriving sector that bridges ancient wisdom with modern healthcare needs. With its rich history, herbal wealth, government support, and growing consumer interest in holistic wellness, Ayurveda is poised for further growth and recognition. As consumers increasingly prioritize natural and holistic approaches to health, Ayurvedic products are expected to play an integral role in shaping the future of healthcare in India and beyond.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

India Ayurvedic Products Market By Category (Personal Care & Beauty and Healthcare), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of the India ayurvedic products market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the India ayurvedic products market.

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