India Extruded Snacks Market to Grow with a CAGR of 6.4% through 2028

According to the TechSci Research report, India Extruded Snacks Market –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2019-2029F”, the India Extruded Snacks market stood at USD542 million in 2023 and is anticipated to grow with a CAGR of 6.4% in the forecast period, 2025-2029. The India Extruded Snacks Market is a vibrant and rapidly evolving segment within the country’s expansive snacks and convenience food industry. Extruded snacks have become an integral part of the Indian snack culture, offering a diverse range of flavors, shapes, and textures that cater to the palate of a vast and diverse consumer base.

The story of extruded snacks in India begins with the advent of modernization and urbanization in the post-independence era. As the country underwent significant socio-economic changes, including the rise of nuclear families, increasing urbanization, and greater disposable incomes, the demand for convenient and ready-to-eat snacks witnessed a remarkable surge. Extruded snacks, a category that includes products like potato chips, namkeens, and puffed snacks, swiftly gained popularity as they offered consumers a convenient and flavorsome snack option.

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Rapid urbanization, coupled with the demands of modern lifestyles, led to a shift in dietary preferences. Consumers increasingly sought snacks that were convenient, portable, and suitable for on-the-go consumption, making extruded snacks a natural choice. Additionally, the liberalization of the Indian economy in the 1990s opened doors to international snack brands and flavors, influencing local snack manufacturers to innovate and diversify their product offerings to meet the evolving tastes of consumers. Furthermore, the expansion of retail infrastructure, including supermarkets, hypermarkets, convenience stores, and online platforms, provided a wider distribution network for extruded snack products, making them easily accessible to consumers.

Both established and emerging snack brands invested heavily in product development, branding, and marketing to capture a share of the growing extruded snacks market. The market became increasingly competitive as numerous brands vied for consumer attention. Additionally, consumer preferences for diverse flavors and healthier snack options prompted manufacturers to introduce a wide range of extruded snack varieties, including regional flavors, spicy concoctions, and healthier alternatives. Furthermore, technological advancements in extrusion technology and snack processing led to the creation of new and exciting snack textures and forms. These innovations expanded the possibilities for snack manufacturers.

India’s diverse population, spanning various age groups, regions, and cultural backgrounds, contributes to a broad and varied consumer base with distinct taste preferences. Manufacturers must cater to this diversity by offering a wide range of snack options. Additionally, rapid urbanization has led to busy lifestyles, with consumers seeking convenient and quick snacking solutions. Extruded snacks fit the bill, providing a ready-to-eat option for urban dwellers. Furthermore, the market is highly competitive, with numerous national and regional brands competing for market share. This competition has led to continuous product innovations and marketing strategies to capture consumer attention.

India Extruded Snack Food Market Growth, Top Companies Share, Size, Demand, and Research Report 2023-2028

Flavor innovation is a key driver of growth. Manufacturers introduce new and exciting flavors to keep consumers engaged and curious, leading to a constant influx of novel snack options. Additionally, health-conscious consumers seek healthier snack alternatives. Manufacturers have responded by introducing baked, multigrain, and low-fat variants, addressing the demand for more nutritious snack choices. Furthermore, the expansion of modern retail outlets and the growth of e-commerce have made extruded snacks more accessible to consumers across urban and semi-urban areas, contributing to market expansion.

The India extruded snacks market is segmented based on type, sales channel, and region.

Based on the type, the market is segmented into potato, corn, rice, tapioca, mixed grains, and others. Among these, rice extruded snacks have a significant share in the India extruded snacks market during the forecast period. These snacks, often referred to as rice puffs or rice-based extruded snacks, have gained immense popularity among Indian consumers due to their unique taste, light and crunchy texture, and versatility in flavors.

Based on region, the market is segmented into North, South, East, and West. Among these, the North region has a significant share of the India extruded snacks market during the forecast period. The North region is home to several densely populated urban centers, including Delhi, Noida, and Gurugram. This dense population, characterized by diverse tastes and preferences, drives the demand for extruded snacks, which are popular among both urban and semi-urban populations.

Major companies operating in the India extruded snacks market are:

  • ATOP Food Products
  • AUEVSS Limited (Fryo Potato Chips)
  • Balaji Wafers Pvt Ltd.
  • Bikaji Foods International Ltd.
  • Bikanervala Foods Pvt Ltd (Bikano)
  • ITC Limited
  • Ceeta Industries Ltd.
  • Crave Eatables
  • DFM Foods Ltd
  • Pepsico India

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“The India Extruded Snacks Market is a dynamic and ever-evolving segment within the snacks and convenience food industry. Shaped by changing lifestyles, consumer preferences, and intense competition, this market continues to grow and adapt. As consumers seek more diverse, flavorful, and health-conscious snacking options, manufacturers have a vital role to play in meeting these evolving demands. With innovation, regulatory compliance, and an eye on emerging trends, the future of the India Extruded Snacks Market promises to be as exciting as its flavorful array of snack offerings.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

India Extruded Snacks Market Size By Type (Potato, Corn, Rice, Tapioca, Mixed Grains, and Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029Fhas evaluated the future growth potential of the India extruded snacks market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the India extruded snacks market.

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