India Perfumes Market to Grow with a CAGR of 11.3% through 2028

According to the TechSci Research report, India Perfumes Market –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2019-2029F”, the India Perfumes & Deodorants market stood at USD1350.5 million in 2023 and is anticipated to grow with a CAGR of 11.3% in the forecast period, 2025-2029. The Indian Perfumes & Deodorants market is an aromatic domain that has witnessed substantial growth and transformation over the years. Comprising a diverse range of products that cater to personal grooming and scent preferences, this market reflects the evolving tastes and lifestyles of India’s vast and dynamic population.

The use of fragrances and scents in India has a rich and ancient history that dates back millennia. Traditional Indian perfumery, known as “attar” making, has been practiced for centuries, producing fragrances from natural ingredients such as flowers, herbs, and spices. These aromatic creations were used not only for personal adornment but also in religious ceremonies and cultural rituals.

The contemporary India Perfumes & Deodorants market, however, has experienced a significant evolution in the past few decades. The market’s transformation can be attributed to various factors, including economic liberalization, urbanization, globalization, and changing consumer preferences.

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India’s urban population has been steadily growing, leading to increased consumer awareness and demand for personal grooming products, including perfumes and deodorants. As urban lifestyles become busier and more cosmopolitan, the desire to look and feel fresh has propelled the market. Additionally, rising disposable incomes, particularly among the middle-class segment, have enabled consumers to afford and indulge in personal care and grooming products. Perfumes and deodorants, once considered luxury items, are now within reach for a larger section of the population. Aspirational purchases, driven by marketing campaigns and brand endorsements, have played a significant role in the market’s expansion.

India’s demographic dividend is characterized by a young population, and the youth demographic is a key consumer group for perfumes and deodorants. Brands often target the youth through innovative marketing strategies, appealing packaging, and a wide range of fragrance options. Furthermore, the market offers a plethora of gender-specific fragrances, recognizing that scent preferences can vary significantly between men and women. This segmentation allows brands to cater to diverse tastes.

Celebrity endorsements have a profound impact on consumer choices in India. Many perfume and deodorant brands collaborate with Bollywood actors, sports personalities, and influencers to enhance their appeal and connect with consumers. Additionally, India experiences distinct seasons, and fragrance preferences change accordingly. Deodorants, particularly in spray and roll-on forms, are more popular during the hot summer months when staying fresh and sweat-free is a priority. Perfumes are often favored during the festive and cooler winter seasons. Furthermore, the rapid growth of e-commerce in India has opened up new avenues for purchasing perfumes and deodorants. Online platforms offer convenience, a wide range of choices, and competitive pricing. Many consumers now prefer to browse, compare, and purchase fragrances online. In addition, some brands have introduced customization options, allowing consumers to create bespoke fragrances. This trend caters to those seeking a unique and personalized scent.

The India perfumes & deodorants market is segmented based on product type, price segment, sales channel, and region.

Based on the product type, the market is segmented into deodorants & perfumes. Among these, perfumes have a significant share in the India perfumes & deodorants market during the forecast period. Perfumes are often associated with luxury and premium personal grooming. Many consumers view perfumes as a symbol of sophistication and use them for special occasions, celebrations, and formal events. This premium appeal attracts consumers looking for a touch of opulence in their daily lives.

Based on region, the market is segmented into North, South, East, and West. Among these, the North region has a significant share of the India perfumes & deodorants market during the forecast period. The North region is home to major metropolitan centers like Delhi, Chandigarh, and Jaipur, which have witnessed rapid urbanization and an increase in disposable income. As urban lifestyles become more cosmopolitan, the demand for personal care products, including perfumes and deodorants, has surged. Consumers in these urban areas are more inclined to invest in fragrances to enhance their daily grooming routines.

Major companies operating in the India perfumes & deodorants market are:

  • Vini Cosmetics Private Limited
  • ITC Limited
  • Nivea India Private Limited
  • Hindustan Unilever Limited
  • Emami Limited
  • J.K Helene Curtis Limited
  • McNroe Consumer Products Private Limited
  • Godrej Consumer Products Limited
  • Marico Limited
  • Wipro Consumer Care & Lighting

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“The India Perfumes & Deodorants market is a vibrant and evolving sector driven by changing consumer preferences, urbanization, rising disposable incomes, and a desire for personal grooming and self-expression. As the market continues to expand, brands will need to adapt to the diverse tastes and demands of Indian consumers, while also addressing sustainability concerns and ethical considerations. The future of the market promises to be fragrant with opportunities for innovation and growth, as fragrance becomes an increasingly integral part of India’s lifestyle and self-care routines.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

India Perfumes Market Size By Product Type (Deodorants & Perfumes), By Price Segment (Mass & Premium), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029Fhas evaluated the future growth potential of the India perfumes & deodorants market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the India perfumes & deodorants market.

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