Demand for Flavored Soan Papdi to Rise in India through 2023

According to TechSci Research report, “India Soan Papdi Market By Segment, By Type, By Distribution Channel, By State, Competition Forecast & Opportunities, 2023”, India soan papdi market is projected to grow at a CAGR of around 12% during 2018 – 2023, on account of expanding distribution network, increasing number of modern retail chains and aggressive marketing strategies by major soan papdi manufacturers. Moreover, emergence of different flavors of soan papdi along with its longer shelf life and easy availability is further fueling demand for soan papdi across India. Moreover, Millennial and Z generation accounts for a major share in India’s population. Majority of individuals are health conscious and keep a check on what they are consuming. Packaged sweets are considered more hygienic as compared to traditional Indian sweets, as the manufacturers of packaged sweets have to follow the norms and regulations laid down by FSSAI. Additionally, introduction of sugar-free soan papdi is further pushing demand demand for this sweet among millennials.

Browse 22 market data 95 Figures spread through 71 Pages and an in-depth TOC on “India Soan Papdi Market”

On the basis of type, India soan papdi food market is segmented into classic and flavor. Although classic is the dominant type, demand for flavored soan papdi is expected to increase at a significant pace through 2023, on account of changing preference of consumers from traditional soan papdi to different flavors like orange, chocolate, pista soan papdi, badam soan papdi, etc. Among regions, North India is the major demand generator of soan papdi owing to increasing per capita disposable income due to higher working population, rising inclination towards traditional sweets and increasing variety of flavors.

Soan Papdi: The Simple Indian Sweet That's Everywhere During Diwali

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 “Soan papdi comes prepackaged in plastic packs which are easier to carry and have a relatively longer shelf life. Thus, it emerges as a popular product for gifting during festivals. Further, to promote soan papdi, manufacturers are investing in marketing strategies and introducing new products in innovative packaging, customized flavors and sugar free variants. Such developments would steer growth in India soan papdi market during forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

India Soan Papdi Market By Segment, By Type, By Distribution Channel, By State, Competition Forecast & Opportunities, 2023” has evaluated the future growth potential of India soan papdi market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the India soan papdi market.

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