India Wet Wipes Market to Grow at a CAGR of 18.38% through 2028

According to TechSci Research report, India Wet Wipes Market – By Region, Competition, Forecast & Opportunities, 2028F”, the India wet wipes market is anticipated to grow at a CAGR of 18.38% in the forecast period,  to reach USD250.60 million by 2028. The growth of the market is attributed to the factors such as the rising female working population and growing health awareness among consumers. The shift of the market players towards alternate sales channels and the increase in demand for facial and cosmetic wipes further supports the India wet wipes market growth. Market players are working on expanding the distribution channels to ease the availability of the products for consumers and are improving their marketing and advertising strategies to broaden their consumer base. Furthermore, the rise in awareness about the benefits of using wet wipes and the increase in consumer expenditure capacity is expected to accelerate the India wet wipes market growth over the next five years.

However, the fear of allergic reaction among consumers and the availability of alternate cleaning options may restrain the India wet wipes market growth in the forecast period.

Browse over 24 market data Figures and 1 Table spread through 80 Pages and an in-depth TOC on “India Wet Wipes Market” –

The India wet wipes market is segmented into product type, distribution channel, regional distribution, and competitive landscape.

Based on product type, the market is divided into baby wipes, facial & cosmetics wipes, multi-purpose wipes, hand & body wipes, and others. Others are further fragmented into deodorant wipes, intimate wipes, and surface wipes. Baby wipes dominated the market in 2022 and held 60.17% of the overall market share. The segment is expected to maintain its dominance over the next five years, 2024-2028. Parents have become more hygiene conscious and are not compromising on the health and hygiene of their kids. They are willing to spend significant amounts on maintaining the well-being of their babies. Parents are shifting towards environment-friendly and organic wet wipes that are paraben free and do not include any chemicals. Market players have started introducing organic and plant-based wet wipes to increase their product sales.

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Based on distribution channel, the market is divided into grocery stores/departmental stores, pharmacy/drug stores, supermarkets/hypermarkets, online and others. Others segment can be divided into direct sales, distributors sales, and convenience stores. Grocery stores/departmental stores are expected to grow at a CAGR of 18.55% in the forecast period, 2024-2028. Indian consumers prefer to visit their nearby grocery/departmental store as it is highly convenient for them as they get the products whenever they require them.

Major market players operating in the India wet wipes market are:

  • The Himalaya Drug Company
  • Johnson & Johnson Private Limited
  • Hindustan Unilever Limited
  • Unicharm India Pvt. Ltd.
  • Procter & Gamble Hygiene and Health Care Limited
  • Kimberly-Clark Hygiene Products Private Limited
  • Godrej Consumer Products Limited
  • Pigeon India Pvt. Ltd.
  • Tainwala Personal Care Products Private Limited
  • Ashok & Co. Private Limited

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“After the outbreak of COVID-19, consumers’ health and hygiene consciousness has increased, and they are actively adopting personal hygiene habits to keep themselves healthy. Growing demand from millennials and the working population willing to purchase wet wipes owing to the quality, convenience, and comfort they provide is expected to influence the wet wipes market demand. Also, the emergence of online sales channels and the adoption of aggressive marketing strategies by the market players are further expected to propel the India wet wipes market growth till 2028” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

India Wet Wipes Market By Product Type ((Baby Wipes, Facial & Cosmetics Wipes, Multi-Purpose Wipes, Hand & Body Wipes and Others (Deodorant Wipes, Intimate Wipes, Surface Wipes, etc.)), By Distribution Channel (Grocery Stores/Departmental Stores, Pharmacy/Drug Stores, Supermarkets/Hypermarkets, Online and Others (Direct Sales, Distributors Sales, Convenience Stores, etc.)), By Region, Competition, Forecast & Opportunities, 2028F”, has evaluated the future growth potential of India wet wipes market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India wet wipes market.


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