Organic Sanitary Pad Market to Grow During the Forecast Period

According to TechSci Research report, “Organic Sanitary Pad Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”

The global organic sanitary pad market is expected to grow during the forecast period. The demand for organic sanitary pads is increasing globally due its absorbent cellulose core that locks away menstrual fluid to keep dry, and this comfortable organic cotton cover further also supports the working women population in the environmental friendly manner. Moreover, the market for organic sanitary pads is mostly driven by women between the ages of 26 and 40. These women tend to be trend-setters who are also quite influential and involved in the adoption of environment-friendly and organic products.

Sanitary pads with an organic plant-based protective surface are the main component of organic sanitary products. Additionally, organic sanitary products are not only gentle on the skin but also contain more biodegradable materials than conventional sanitary products, making them sustainable and disposable. As a result, the market for organic sanitary napkins is expected to grow significantly during the forecast period.

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North America is expected to account for the largest market share during the forecast period. In North America, the US and Canada are the two biggest markets for organic sanitary napkins. This region’s market is expected to grow more quickly than that of South America and the Middle East and Africa. The relatively high disposable income and percentage of working women in the area are recognized with driving the region’s growth. The market share of the area is increased by the presence of major vendors therefore consumers have easy access to retail and online distribution channels. North America has the highest internet adoption rates too. Online consumer product purchases are also very popular in this region. As a result, organic sanitary napkins have started to appear in online retailers.

Many startups are also coming forward in the market competition. These startups are selling eco-friendly products such as reusable and organic sanitary pads.
In addition, manufacturers are promoting product variety and low-cost product innovation to expand their customer base. For instance, while reducing the pad thickness, they are producing napkins with wings and fragrances. Further, the market is also influenced by aggressive promotions and marketing tactics adopted by major players in the industry.

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Manufacturers are creating awareness about their products. In addition, manufacturing firms are implementing new technologies to create pads that are high-quality, usable, sustainable, and absorbent. Additionally, a surge in the demand for premium goods is being fueled by women’s growing purchasing power and the development of businesses offering sanitary pad subscription services.

Global organic sanitary pads is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into organic menstrual pads and organic pantyliners. Based on the distribution channel the market is segmented into supermarkets/hypermarkets, drugstore/pharmacies, online, and others (multi-branded stores, direct sales, etc.). On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key market players in the global organic sanitary pad market include:

  • ALYK Inc.
  • Bodywise (UK) Ltd
  • Corman USA
  • LYV Life Inc.
  • Rael Inc.
  • The Procter and Gamble Co
  • TOTM Ltd.
  • Unicharm Corp
  • Unilever PLC
  • Naturalena Brands, Inc. (Veeda)

ALYK, Inc. is headquartered in New York, United States. The company ALYK, Inc., doing business under the brand name Lola, sells personal care items. For feminine hygiene, the company sells cotton tampons in plastic applicators. The company also provides subscription service intended to deliver feminine care products.

Bodywise (UK) Limited manufactures a range of organic and natural feminine hygiene products under the brand name Natracare.  Susie Hewson founded Natracare with the goal of using only natural and organic ingredients that adhere to the strictest organic environmental and biodegradable criteria. Tampons, pads, liners, wipes, pregnancy pads, and incontinence pads are among the products offered by Natracare.  These are trustworthy, secure, made of organic cotton, devoid of plastic and chlorine, and compostable.

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“The rise in the growing urban population with the increase in disposable income is boosting the organic sanitary pad market globally. However, there is a global demand for sanitary napkins owing to women’s increasing attention to feminine hygiene. Governments from many nations are launching campaigns to educate women about feminine hygiene, especially in developing economies, in collaboration with a variety of non-profit organizations which is eventually boosting the growth of organic sanitary pads across the globe” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Organic Sanitary Pad Market Size– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Organic Menstrual Pads, Organic Pantyliners), By Distribution Channel (Supermarkets/Hypermarkets, Drugstore/Pharmacies, Online, and Others (Multi-Branded Stores, Direct Sales, etc.)), By Region, Competition, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of organic sanitary pad in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global Organic Sanitary Pad market.

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